Developed an entire advertorial campaign for a gallery opening that coincided with a screening of the Banksy's mockumentary Exit Through the Gift Shop. I lead a group of three of students in this pro-bono project in partnership with the on-campus production company. The campaign featured four posters and handbills with a QR link to an animation with additional information about the screening. The project was a great opportunity to explore the duality of existence between web presence and physical identity experienced everyday.